According to the monitoring-control link in the marketing ...

[cherise1989]

According to the monitoring-control link in the marketing communications system, when does the system lack integration?

Question 2

According to the strategy-objective-tactics and budget link in the marketing communications system, when does the system lack integration?

[harveenkau8139]

Answer to Question 1

A lack of system integration in marketing communications may also occur when performance monitoring at any level (corporate, marketing, or marketing communications) is not followed by control. In other words, a manager at any hierarchical level may monitor system performance based on certain well-thought-out objective dimensions, but no control is exerted.

Answer to Question 2

The marketing communications system lacks integration when marketing communications resources are allocated in a manner that has little to do with the resource requirements of the selected marketing communications programs.

[cherise1989]

Gracias!

[steff9894]

TYSM