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Author Question: Changing from a habit-formation strategy to an informative strategy is an example of which of the ... (Read 142 times)

LCritchfi

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on: Jun 29, 2018
Changing from a habit-formation strategy to an informative strategy is an example of which of the following?
 a. reassess the marketing communications strategy c. reassess the implementation of each element of the marketing communications mix
  b. reassess the marketing communications mix d. reassess the realism of the marketing communications objectives

Question 2

Which of the following is not a possible corrective action when failing to meet corporate objectives?
 a. reassess corporate strategy c. reassess realism of marketing objectives
  b. reassess corporate mix d. None of the above.


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anyusername12131

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Habit-formation and the information strategies are marketing communications concerns.

Answer to Question 2

A
Reassessing realism of marketing objectives is a marketing-level concern.


LCritchfi

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

kusterl

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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