Changing from a habit-formation strategy to an informative ...

[LCritchfi]

Changing from a habit-formation strategy to an informative strategy is an example of which of the following?
 a. reassess the marketing communications strategy c. reassess the implementation of each element of the marketing communications mix
  b. reassess the marketing communications mix d. reassess the realism of the marketing communications objectives

Question 2

Which of the following is not a possible corrective action when failing to meet corporate objectives?
 a. reassess corporate strategy c. reassess realism of marketing objectives
  b. reassess corporate mix d. None of the above.

[anyusername12131]

Answer to Question 1

A
Habit-formation and the information strategies are marketing communications concerns.

Answer to Question 2

A
Reassessing realism of marketing objectives is a marketing-level concern.

[LCritchfi]

Thanks for the timely response, appreciate it

[rachel]

Gracias!