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Author Question: What are the two common types of empirical methods are used to determine the optimal level of ... (Read 71 times)

lilldybug07

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on: Jun 29, 2018
What are the two common types of empirical methods are used to determine the optimal level of communications expenditures?

Question 2

What is the basic rule-of-thumb for the share-of-voice method?


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TINA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Two common types of empirical methods are used to determine the optimal level of communications expendituresthe experimental method and the historical-statistical method.

Answer to Question 2

The rule of thumb is that the marketing communications manager's budget for marketing communications should be in direct proportion to past and desired market share.


lilldybug07

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Reply 2 on: Jun 29, 2018
Gracias!

jackie

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Reply 3 on: Yesterday
Excellent

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