This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the two common types of empirical methods are used to determine the optimal level of ... (Read 36 times)

lilldybug07

  • Hero Member
  • *****
  • Posts: 546
on: Jun 29, 2018
What are the two common types of empirical methods are used to determine the optimal level of communications expenditures?

Question 2

What is the basic rule-of-thumb for the share-of-voice method?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TINA

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

Two common types of empirical methods are used to determine the optimal level of communications expendituresthe experimental method and the historical-statistical method.

Answer to Question 2

The rule of thumb is that the marketing communications manager's budget for marketing communications should be in direct proportion to past and desired market share.


lilldybug07

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

aruss1303

  • Member
  • Posts: 314
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro Global positioning systems determine latitude, longitude, and altitude by measuring the distance fro
Characteristics of the three types of muscles. Characteristics of the three types of muscles.
Common Suffixes Common Suffixes
Structures of four common types of DNA-binding motifs from eukaryotic transcription factors Structures of four common types of DNA-binding motifs from eukaryotic transcription factors
Blood Groups and Blood Types Blood Groups and Blood Types
The quaternary level of protein structure as seen in hemoglobin The quaternary level of protein structure as seen in hemoglobin
Video: Atrial natriuretic peptide (vasodilation) & Aldosterone

For a complete list of videos, visit our video library