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lilldybug07

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What are the two common types of empirical methods are used to determine the optimal level of communications expenditures?

Question 2

What is the basic rule-of-thumb for the share-of-voice method?



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TINA

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Answer to Question 1

Two common types of empirical methods are used to determine the optimal level of communications expendituresthe experimental method and the historical-statistical method.

Answer to Question 2

The rule of thumb is that the marketing communications manager's budget for marketing communications should be in direct proportion to past and desired market share.




lilldybug07

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Reply 2 on: Jun 29, 2018
Excellent


zacnyjessica

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Reply 3 on: Yesterday
Gracias!

 

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