This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are the two common types of empirical methods are used to determine the optimal level of ... (Read 58 times)

lilldybug07

  • Hero Member
  • *****
  • Posts: 546
on: Jun 29, 2018
What are the two common types of empirical methods are used to determine the optimal level of communications expenditures?

Question 2

What is the basic rule-of-thumb for the share-of-voice method?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TINA

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

Two common types of empirical methods are used to determine the optimal level of communications expendituresthe experimental method and the historical-statistical method.

Answer to Question 2

The rule of thumb is that the marketing communications manager's budget for marketing communications should be in direct proportion to past and desired market share.


lilldybug07

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

kalskdjl1212

  • Member
  • Posts: 353
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

The Pleiades, an open cluster of stars in the constellation of Taurus. These stars share a common mo The Pleiades, an open cluster of stars in the constellation of Taurus. These stars share a common mo
Research Methods Research Methods
Common Homophones Common Homophones
Common Abbreviations and Symbols Used by Massage Therapists Cont Common Abbreviations and Symbols Used by Massage Therapists Cont
Blood Groups and Blood Types Blood Groups and Blood Types
Micrographs and drawings of three types of simple epithelia, with examples of their functions and lo Micrographs and drawings of three types of simple epithelia, with examples of their functions and lo
Video: System organization - PPM system types (Somatic, Autonomic & Enteric) and Reflex arc types

For a complete list of videos, visit our video library