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Author Question: What are the most popular resource allocation methods?[br][br][b][color=gray]Question ... (Read 61 times)

KWilfred

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on: Jun 29, 2018
What are the most popular resource allocation methods?

Question 2

The higher the consumer involvement, the _____ the need for marketing communications.
 a. greater c. narrower
  b. less d. None of the above.


harveenkau8139

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Many methods are traditionally used in allocating communications expenditures.
Among the popular methods are ratio-to-sales methods, competitive-parity methods, quantitative methods, the return-on-investment (ROI) method, the objective-task method, the all-you-can-afford method, and the previous-budget method.

Answer to Question 2

B
The greater the involvement, the more consumers will naturally pay attention to the product and seek information on their own.


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KWilfred

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Reply #2 on: Jun 29, 2018
Thank you


harveenkau8139

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Reply #3 on: Jun 29, 2018
No problemo


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