Answer to Question 1
Many methods are traditionally used in allocating communications expenditures.
Among the popular methods are ratio-to-sales methods, competitive-parity methods, quantitative methods, the return-on-investment (ROI) method, the objective-task method, the all-you-can-afford method, and the previous-budget method.
Answer to Question 2
B
The greater the involvement, the more consumers will naturally pay attention to the product and seek information on their own.
