Answer to Question 1
Brand trial or purchase refers to the extent to which consumers have psychologically committed themselves to trying the product and therefore buying it. This commitment may be in the form of an intention to purchase the brand given the right circumstances, such as on the next shopping trip or when the current brand is worn out or depleted.
Answer to Question 2
Examples of unaided-self-report questions include: What brands are you willing to buy; what brands do you consider acceptable for purchase; what brands would you consider buying; among others.
Operant conditioning, also known as trial-and-error learning.
The Scopes Trial: William Jennings Bryan (right) represented the state of Tennessee, and Clarence Da
Lilly Martin Spencer’s Young Husband: First Marketing (1854). Note that passers-by are amused at thi
Performance of a delayed nonmatching-to-sample trial.
How to describe transformations of a sinusoidal function (y=a*sinb(x−c)+d)
The first successful gene therapy trial