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Author Question: Which of the following is not a measure of repeat purchase? a. repurchase c. brand satisfaction b. ... (Read 45 times)

DyllonKazuo

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on: Jun 29, 2018
Which of the following is not a measure of repeat purchase?
 a. repurchase c. brand satisfaction
  b. percentage of purchase d. All of the above are valid measures of repeat purchases.

Question 2

Which of the following is not a factor in making or breaking tracking studies?
 a. properly defined objectives c. proper sampling
  b. alignment with sales objectives d. All of the above are valid factors.


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nathang24

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Repeat purchases refers to the situation in which consumer purchases the same brand over and over again.

Answer to Question 2

D
Some factors that make or break tracking studies are properly defined objectives, alignment with sales objectives, and proper sampling.


DyllonKazuo

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Reply 2 on: Jun 29, 2018
Excellent

bbburns21

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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