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Author Question: Which of the following is a marketing communications goal that describes a desirable situation in ... (Read 23 times)

karlynnae

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on: Jun 29, 2018
Which of the following is a marketing communications goal that describes a desirable situation in which target consumers feel satisfied with the firm's brand after purchase and use?
 a. brand purchase c. brand satisfaction
  b. brand loyalty d. All of the above.

Question 2

Percentage-of-_____ measure is a method that induces respondents to indicate the percentage of times the respondent the same brand during a certain time span.
 a. purchase c. buying
  b. intention d. incentive


pallen55

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of brand satisfaction

Answer to Question 2

A
Definition of percentage-of-purchase measure


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