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Author Question: What are the various tools and techniques of direct marketing for the habit-formation ... (Read 83 times)

CORALGRILL2014

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on: Jun 29, 2018
What are the various tools and techniques of direct marketing for the habit-formation strategy?

Question 2

What is the role of advertising for the habit-formation strategy?


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scrocafella

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The various tools and techniques of direct marketing include direct mail, catalogs, telemarketing (telephone in and telephone out), direct-response advertising (broadcast and print), new electronic media (teleshopping and videotext), and direct selling (repetitive person-to-person selling, nonrepetitive person-to-person selling, and party plans).

Answer to Question 2

Advertising does an effective job of reminding consumers to buy. Therefore, when consumers need to purchase a given type of product, they are more likely to consider brands that are in their evoked set (top-of-the-mind awareness) than brands that are not. Advertising does an effective job of maintaining a brand name in the consumers' evoked set.


CORALGRILL2014

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Reply 2 on: Jun 29, 2018
:D TYSM

xiaomengxian

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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