Author Question: What are the public relations tools and techniques for the informative ... (Read 134 times)

xroflmao · **on:** Jun 29, 2018

What are the public relations tools and techniques for the informative strategy?

Question 2

What is the role of public relations in the informative strategy?

stillxalice · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Public relations tools and techniques for the informative strategy include public releases, press conferences, exclusives, interviews, publicity, corporate advertising, event sponsorship, and product placement.

Answer to Question 2

Public relations is a marketing communications tool that is used to promote the goodwill of the firm as a whole. Many marketing communications scholars recognize the effectiveness of public relations as an information tool, as a tool to educate consumers about the product benefits. Just as publicity does not originate with the company itself, word-of-mouth (WOM) communications involve information about the company and/or one or more its products that originates from customers.