« previous next »

Author Question: Advertising that constantly updates descriptions and explanations of a product line or any ... (Read 45 times)

magmichele12

  • Hero Member
  • *****
  • Posts: 559
on: Jun 29, 2018
Advertising that constantly updates descriptions and explanations of a product line or any information that helps to keep customers loyal is referred to as which of the following?
 a. interactive advertising c. consumer focus advertising
  b. intraactive advertising d. loyalty programs

Question 2

Which of the following strategies suggests that simply inducing trial through coupons or free samples can generate subsequent purchase more readily than product information?
 a. informative c. habit formation
  b. affective d. self-satisfaction


fromAlphatoOmega22

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of interactive advertising

Answer to Question 2

C
Definition of habit-formation strategy


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

The Movius line separates regions of the world where Acheulean hand axes were made from regions wher The Movius line separates regions of the world where Acheulean hand axes were made from regions wher
Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ... Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ...
A typical two-line cleaning machine hookup, showing an extension hose that can be used to squirt a ... A typical two-line cleaning machine hookup, showing an extension hose that can be used to squirt a ...
First and Second Line Drugs for the Treatment of TB First and Second Line Drugs for the Treatment of TB
Find an equation of the tangent line to the graph of f(x) = sqrt(x) / (x+1) at the point x=1 Find an equation of the tangent line to the graph of f(x) = sqrt(x) / (x+1) at the point x=1
Number line (5 - 1) Number line (5 - 1)
Video: Stroke volume

For a complete list of videos, visit our video library