This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is an element or tool of marketing communications that focuses on consumers ... (Read 59 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
Which of the following is an element or tool of marketing communications that focuses on consumers communicating among themselves about the firm's product?
 a. referral system c. press release
  b. word-of-mouth communications d. None of the above.

Question 2

Which of the following is a marketing communications tool used to promote the goodwill of the firm as a whole?
 a. press relations c. public relations
  b. press release d. public release


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of word-of-mouth communication

Answer to Question 2

C
Definition of public relations


laurencescou

  • Member
  • Posts: 593
Reply 2 on: Jun 29, 2018
Excellent

robbielu01

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

You should not take more than 1,000 mg of vitamin E per day. Doses above this amount increase the risk of bleeding problems that can lead to a stroke.

Did you know?

It is believed that humans initially contracted crabs from gorillas about 3 million years ago from either sleeping in gorilla nests or eating the apes.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Mercury Element Mercury Element
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
The scan tool can display various voltage but will often show 3.3 volts because the PCM is ... The scan tool can display various voltage but will often show 3.3 volts because the PCM is ...
Looking carefully at the scan tool data is very helpful in locating the source of a problem. Looking carefully at the scan tool data is very helpful in locating the source of a problem.
The two skills of the element Selection of Alternatives The two skills of the element Selection of Alternatives
Mercury Element Mercury Element
Video: Pericarditis

For a complete list of videos, visit our video library