This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is an element or tool of marketing communications that focuses on consumers ... (Read 70 times)

laurencescou

  • Hero Member
  • *****
  • Posts: 593
on: Jun 29, 2018
Which of the following is an element or tool of marketing communications that focuses on consumers communicating among themselves about the firm's product?
 a. referral system c. press release
  b. word-of-mouth communications d. None of the above.

Question 2

Which of the following is a marketing communications tool used to promote the goodwill of the firm as a whole?
 a. press relations c. public relations
  b. press release d. public release


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of word-of-mouth communication

Answer to Question 2

C
Definition of public relations


laurencescou

  • Member
  • Posts: 593
Reply 2 on: Jun 29, 2018
Excellent

carlsona147

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
A typical beginning technician tool set that includes the basic tools to get started. A typical beginning technician tool set that includes the basic tools to get started.
A Human Element Emerges A Human Element Emerges
The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices The Nutrient Fact Panel on the food label can help consumers make smart nutrition choices
Farmers’ markets provide fresh, local produce to consumers Farmers’ markets provide fresh, local produce to consumers
Marketing Management (13th Edition) Marketing Management (13th Edition)
Video: Genetic distance between human groups

For a complete list of videos, visit our video library