Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
a. reseller promotion c. consumer promotion
b. reseller support d. consumer support
Question 2
Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
a. net reach c. total reach
b. effective reach d. market reach
Germination of grass seeds involves mobilization of stored reserves
A blood smear. The smear reveals representative cells from each formed element group: red blood cell
Abuse Assessment Screening Tool
A fictional element named Nivadium is found to have three naturally occurring is
In 1994 a team of German physicists created an atom of Element 110. If the atom
A dice game involves throwing three dice and betting on one of the ...