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Author Question: Which of the follows is an element or tool of marketing communications that involves promotional ... (Read 19 times)

asd123

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on: Jun 29, 2018
Which of the follows is an element or tool of marketing communications that involves promotional activities by distributors such as contests and incentives, trade allowances, in-store displays, point-of-purchase materials, training programs, trade shows, cooperative advertising, and personal selling?
 a. reseller promotion c. consumer promotion
  b. reseller support d. consumer support

Question 2

Which of the following is computed by subtracting audience duplication from gross reach and therefore is considered to be a more accurate index of media schedule effectiveness than gross reach?
 a. net reach c. total reach
  b. effective reach d. market reach


cegalasso

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of reseller support

Answer to Question 2

A
Definition of net reach


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