This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Name and describe the components of construct validity.[br][br][b][color=#FA1639]Question ... (Read 60 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jun 29, 2018
Name and describe the components of construct validity.

Question 2

Which of the following marketing communications strategies uses the do-learn-feel responsive model?
 a. informative c. habit formation
  b. affective d. self-satisfaction


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct validity exists when a measure reliably measures and truthfully represents a unique concept. It consists of several components:
(1) Face validity - refers to a scale's content logically appearing to reflect what was intended to be measured.
(2) Content validity - the degree that a measure covers the breadth of the domain of interest.
(3) Convergent validity - another way of expressing internal consistency. Highly reliable scales contain convergent validity.
(4) Criterion validity - addresses the question, Does my measure correlate with measures of similar concepts or known quantities?
(5) Discriminant validity - represents how unique or distinct is a measure.

Answer to Question 2

C
Definition of habit-formation strategy


jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
Reply #2 on: Jun 29, 2018
Thank you :)


aruss1303

  • Sr. Member
  • ****
  • Posts: 314
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Receptive Fields of Color-Sensitive Ganglion Cells Receptive Fields of Color-Sensitive Ganglion Cells
Exponential Growth Question Exponential Growth Question
Construct a Lorenz curve that shows income distribution in this society. Construct a Lorenz curve that shows income distribution in this society.
Economics question Economics question
Describe the Conceptual Forecasting Framework in your own words. Describe the Conceptual Forecasting Framework in your own words.
Video: Structures that affect circulation - arterioles and vasomotor responses and venous return

For a complete list of videos, visit our video library