The concept of _____ asserts that marketing performance can be ...

[melina_rosy]

The concept of _____ asserts that marketing performance can be enhanced if the product is unique in the industry along some dimension widely valued by consumers.
 a. marketing c. placing
  b. positioning d. None of the above

Question 2

The most sophisticated form of data analysis for a nominal scale is the average of the scores.
 
 Indicate whether the statement is true or false

[brittrenee]

Answer to Question 1

B
Definition of positioning

Answer to Question 2

F
Nominal scale properties mean the numbering system simply identifies things, so mathematical functions like averaging should not be performed.

[melina_rosy]

Thanks for the timely response, appreciate it

[bdobbins]

Wow, this really help