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Author Question: The concept of _____ asserts that marketing performance can be enhanced if the product is unique in ... (Read 79 times)

melina_rosy

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on: Jun 29, 2018
The concept of _____ asserts that marketing performance can be enhanced if the product is unique in the industry along some dimension widely valued by consumers.
 a. marketing c. placing
  b. positioning d. None of the above

Question 2

The most sophisticated form of data analysis for a nominal scale is the average of the scores.
 
 Indicate whether the statement is true or false


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brittrenee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of positioning

Answer to Question 2

F
Nominal scale properties mean the numbering system simply identifies things, so mathematical functions like averaging should not be performed.


melina_rosy

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Reply 2 on: Jun 29, 2018
Gracias!

abro1885

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Reply 3 on: Yesterday
Excellent

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