This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The concept of _____ asserts that marketing performance can be enhanced if the product is unique in ... (Read 77 times)

melina_rosy

  • Hero Member
  • *****
  • Posts: 531
on: Jun 29, 2018
The concept of _____ asserts that marketing performance can be enhanced if the product is unique in the industry along some dimension widely valued by consumers.
 a. marketing c. placing
  b. positioning d. None of the above

Question 2

The most sophisticated form of data analysis for a nominal scale is the average of the scores.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

brittrenee

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of positioning

Answer to Question 2

F
Nominal scale properties mean the numbering system simply identifies things, so mathematical functions like averaging should not be performed.


melina_rosy

  • Member
  • Posts: 531
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

jomama

  • Member
  • Posts: 346
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Difficulties in applying the morphological species concept Difficulties in applying the morphological species concept
Gram Stain Concept Map Gram Stain Concept Map
Color-enhanced magnetic resonance image (MRI) showing a sagittal view of the head. Color-enhanced magnetic resonance image (MRI) showing a sagittal view of the head.
Concept of Death by Children Concept of Death by Children
L-carnitine is a popular dietary supplement. Notice the claims of improving athletic performance and ... L-carnitine is a popular dietary supplement. Notice the claims of improving athletic performance and ...
Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product Overallocation of Labor to Farming When Farmworkers Are Paid Their Average Product
Video: Corpus Callosum Animation

For a complete list of videos, visit our video library