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Author Question: Sales promotion: a. refers to short-term inducements that provide extra value and incentives to ... (Read 87 times)

abern

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on: Jun 29, 2018
Sales promotion:
 a. refers to short-term inducements that provide extra value and incentives to sales personnel, intermediaries, and consumers.
  b. consists of nonpaid news intended to generate goodwill and a positive image for the firm or its products.
  c. is most effective when the salesperson visits a prospect directly or by telephone.
  d. implies making several calls on prospective customers and being there when they are ready to buy.

Question 2

The virtual of the perceptual map produced by MDS is that it is always a 2-dimensional image that can be quickly understood by researchers and that is not burdened with quantitative information.
 
 Indicate whether the statement is true or false


brittanywood

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

F
MDS can also produce a 3-dimensional image. It preserves and illustrates the quantitative information about the relationships. If humans were capable of visually processing more than 3 dimensions, it could produce those as well.


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abern

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Reply #2 on: Jun 29, 2018
Thank you


brittanywood

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Reply #3 on: Jun 29, 2018
No problemo


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