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Author Question: Distinguish reach, effective reach, net reach, and effective reach.[br][br][b][color=red]Question ... (Read 34 times)

jc611

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on: Jun 29, 2018
Distinguish reach, effective reach, net reach, and effective reach.

Question 2

The path through which the message moves from the sender to the receiver is known as the message pipeline.
 
 Indicate whether the statement is true or false


recede

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Reach is a percentage related to the amount of the audience who were exposed to the media vehicle. Effective reach is a level of each that is tied to the level of frequencies needed to achieve a given goal of exposure. Net reach is a measure commonly used by media planners to assess the effectiveness of a media schedule in terms of its maximum reach of a target market. Finally, effective reach is a level of reach that is tied to the level of frequencies needed to achieve a given goal of exposure that is then assessed regarding nonduplication of audience.

Answer to Question 2

F


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