Which of the following types of advertising is usually in the ...

[go.lag]

Which of the following types of advertising is usually in the form of window and/or interior displays in establishments where a product is sold to the ultimate consumer?
 a. place of purchase c. promotion of purchase
  b. point of purchase d. price of purchase

Question 2

Write a brief note on deregulation.

[shailee]

Answer to Question 1

B
Definition of point of purchase advertising (POP); POP can also be promotional materials placed at the contact sales point designed to attract consumer interest or call attention to a special offer.

Answer to Question 2

In the mid-1970s, many governments made a philosophical decision in favor of deregulation, which reduced government interference in the marketplace, in the hope that this would enhance competitive activity. Some service sectors have benefited, and others have suffered, from the withdrawal of government intervention. The primary deregulated industries in the United States have been transportation, banking, and telecommunications. As a result, new competitors participate in the marketplace. Regulatory changes were initially thought to have primarily domestic effects, but they have rapidly spread internationally. For example, the 1984 deregulation of AT&T has given rise to the deregulation of Japan's telecommunications monopoly, NTT. European deregulation followed in the mid-1990s.

[go.lag]

Thank you

[shailee]

No problemo