Author Question: Define consumer sovereignty, and identify its purpose.[br][br][b][color=#FBB117]Question ... (Read 41 times)

nmorano1 · **on:** Jun 29, 2018

Define consumer sovereignty, and identify its purpose.

Question 2

Executing _____ programs not only builds relationships with important customers but also allows for the development of internal systems and interaction.
a. cross-subsidization
b. locally centralized marketing
c. NIH
d. global account management

mmj22343 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Consumer sovereignty is the concept of how consumers' economic votes weed out bad businesses and reward good ones. Economists and marketing scholars disagree on the extent to which consumer are really free to exercise such sovereignty.

Answer to Question 2

D