Define consumer sovereignty, and identify its ...

[nmorano1]

Define consumer sovereignty, and identify its purpose.

Question 2

Executing _____ programs not only builds relationships with important customers but also allows for the development of internal systems and interaction.
 a. cross-subsidization
  b. locally centralized marketing
  c. NIH
  d. global account management

[mmj22343]

Answer to Question 1

Consumer sovereignty is the concept of how consumers' economic votes weed out bad businesses and reward good ones. Economists and marketing scholars disagree on the extent to which consumer are really free to exercise such sovereignty.

Answer to Question 2

D

[nmorano1]

Thanks for the timely response, appreciate it

[FergA]

Gracias!