Benetton's advertising campaign, United Colors of Benetton and ...

[Kikoku]

Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better campaign take advantage of local consumer culture positioning.
 
 Indicate whether the statement is true or false

Question 2

General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:
 a. descriptive or causal research.
  b. exploratory research.
  c. a controlled test market.
  d. an experimental study.
  e. both c and d.

[hramirez205]

Answer to Question 1

F
Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better campaign take advantage of global consumer culture positioning. They identify a particular brand as a symbol of a given global culture.

Answer to Question 2

E