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Author Question: Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better ... (Read 107 times)

Kikoku

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on: Jun 29, 2018
Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better campaign take advantage of local consumer culture positioning.
 
 Indicate whether the statement is true or false

Question 2

General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:
 a. descriptive or causal research.
  b. exploratory research.
  c. a controlled test market.
  d. an experimental study.
  e. both c and d.


hramirez205

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Benetton's advertising campaign, United Colors of Benetton and Phillips' Let's Make Things Better campaign take advantage of global consumer culture positioning. They identify a particular brand as a symbol of a given global culture.

Answer to Question 2

E


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