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Author Question: When McDonald's created an advertising campaign that both made fun of Americans and stressed the ... (Read 23 times)

leo leo

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on: Jun 29, 2018
When McDonald's created an advertising campaign that both made fun of Americans and stressed the fact that McDonald's avoid using genetically modified ingredients, what type of advertising was it conducting?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Umbrella advertising

Question 2

Which of the following types of complainers are likely to complain directly to the retailer or service provider?
 A) Passives
  B) Voicers
  C) Actuators
  D) Socialists
  E) Individualists


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mcinincha279

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter. McDonald's created this campaign to improve its image after French protestors vandalized several McDonald's restaurants.

Answer to Question 2

B


leo leo

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Reply #2 on: Jun 29, 2018
Thank you :)


mcinincha279

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Reply #3 on: Jun 29, 2018
Happy to help you


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