Author Question: What are the advantages and disadvantages of hiring a local advertising ... (Read 79 times)

michelleunicorn

  • Hero Member
  • *****
  • Posts: 565
What are the advantages and disadvantages of hiring a local advertising agency?

Question 2

Consumers are satisfied if they perceive inequity in an exchange.
 
 Indicate whether the statement is true or false



rosiehomeworddo

  • Sr. Member
  • ****
  • Posts: 306
Answer to Question 1

Hiring a local advertising agency is appropriate when knowledge of the market is important. A local agency could better design the campaign for each individual market. In addition to its knowledge of the local market, local agencies also offer the advantage of begin capable of facilitating interaction with local media and government. On the negative side, the quality of advertising is not at the level offered by large international advertising agencies. Also, if a company decides to hire local advertising agencies, it will not be able to coordinate a global, standardized advertising campaign.

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

For a complete list of videos, visit our video library