When consumers aid their judgments by inferring that brands with ...

[azncindy619]

When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.
 A) support arguments
  B) persuasive arguments
  C) attributions
  D) counterarguments
  E) heuristics

Question 2

Target audience is one of the factors which forms the basis for the choice between media vehicles and the development of a media schedule.
 
 Indicate whether the statement is true or false

[HandsomeMarc]

Answer to Question 1

E

Answer to Question 2

T

[azncindy619]

Correct answers!

[HandsomeMarc]

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