When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.
A) support arguments
B) persuasive arguments
C) attributions
D) counterarguments
E) heuristics
Question 2
Target audience is one of the factors which forms the basis for the choice between media vehicles and the development of a media schedule.
Indicate whether the statement is true or false
An adult male giraffe feeding high up on an acacia
Examples of low and high Entropy states
Per capita consumption of power is high in the developed world and highest in the United States
Inferring Productivity from Data on Output and Factor Accumulation
Family interactive style predicts academic achievement in high school
There are four hospitals (consumers in this example) willing to pay the following amounts for a ...