When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.
A) support arguments
B) persuasive arguments
C) attributions
D) counterarguments
E) heuristics
Question 2
Target audience is one of the factors which forms the basis for the choice between media vehicles and the development of a media schedule.
Indicate whether the statement is true or false
Effects of Low and High Doses of Apomorphine
The High Plains Aquifer
Four Brain Structures with High Myelination in Early Childhood
Over the past four decades, the self-reported health of married men and women has remained high, ...
Frequent urination during pregnancy كثرة التبول أثناء الحمل
Per capita consumption of power is high in the developed world and highest in the United States