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Author Question: Which type of innovation has no disruption on consumption patterns? a. Continuous innovations c. ... (Read 22 times)

sc00by25

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on: Jun 29, 2018
Which type of innovation has no disruption on consumption patterns?
 a. Continuous innovations c. Dynamically continuous innovations
  b. Discontinuous innovations d. Radical innovations

Question 2

Brands viewed as the best examples of a product category are called _____.
 A) processed brands
  B) salient brands
  C) prototypical brands
  D) graded brands
  E) equitable brands


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nathang24

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Continuous innovations involve product alterations, such has new flavors, or a new product that is an improvement over the old offering. This form of innovation has no disruption on consumption patterns since the product is compatible with the needs of consumers and it is easy to communicate the products' benefits to consumers. This may be found in the Degree of Product/Service Newness section (10-4).

Answer to Question 2

C


sc00by25

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Reply #2 on: Jun 29, 2018
Correct answers!


nathang24

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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