This topic contains a solution. Click here to go to the answer

Author Question: Which type of innovation has no disruption on consumption patterns? a. Continuous innovations c. ... (Read 106 times)

sc00by25

  • Hero Member
  • *****
  • Posts: 596
Which type of innovation has no disruption on consumption patterns?
 a. Continuous innovations c. Dynamically continuous innovations
  b. Discontinuous innovations d. Radical innovations

Question 2

Brands viewed as the best examples of a product category are called _____.
 A) processed brands
  B) salient brands
  C) prototypical brands
  D) graded brands
  E) equitable brands



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nathang24

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

A
Continuous innovations involve product alterations, such has new flavors, or a new product that is an improvement over the old offering. This form of innovation has no disruption on consumption patterns since the product is compatible with the needs of consumers and it is easy to communicate the products' benefits to consumers. This may be found in the Degree of Product/Service Newness section (10-4).

Answer to Question 2

C





 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

For a complete list of videos, visit our video library