This topic contains a solution. Click here to go to the answer

Author Question: Which type of innovation has no disruption on consumption patterns? a. Continuous innovations c. ... (Read 95 times)

sc00by25

  • Hero Member
  • *****
  • Posts: 596
Which type of innovation has no disruption on consumption patterns?
 a. Continuous innovations c. Dynamically continuous innovations
  b. Discontinuous innovations d. Radical innovations

Question 2

Brands viewed as the best examples of a product category are called _____.
 A) processed brands
  B) salient brands
  C) prototypical brands
  D) graded brands
  E) equitable brands



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

nathang24

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

A
Continuous innovations involve product alterations, such has new flavors, or a new product that is an improvement over the old offering. This form of innovation has no disruption on consumption patterns since the product is compatible with the needs of consumers and it is easy to communicate the products' benefits to consumers. This may be found in the Degree of Product/Service Newness section (10-4).

Answer to Question 2

C





 

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

For a complete list of videos, visit our video library