« previous next »

Author Question: When pursuing a trading up or trading down product strategy, the most critical issue a channel ... (Read 103 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider whether:
 a. Whether existing channel members provide adequate market coverage of the high or low end of the market.
  b. Prices are too high or low for the middle market.
  c. There is adequate inventory to serve all of the market.
  d. New channel members will be needed to cover the manufacturer's existing markets.
  e. Speeding up shipments of products will be needed.

Question 2

In which stage of product development are prototypes developed?
 a. Product screening c. Product design
  b. Concept development d. Test marketing


rnehls

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Product screening and concept development occur before a prototype is developed. Test marketing occurs after a prototype is developed. During the product design and development stage, a prototype is developed.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
The structure of the potassium channel pore The structure of the potassium channel pore
Understanding the Essentials of Critical Care Nursing Understanding the Essentials of Critical Care Nursing
Channel Mediated Facilitated Diffusion Channel Mediated Facilitated Diffusion
Find the two integers that have a sum of 20 and a maximum product Find the two integers that have a sum of 20 and a maximum product
The phenotype of an organism is the product of interactions The phenotype of an organism is the product of interactions
Video: Mendel's Pea Experiment

For a complete list of videos, visit our video library