« previous next »

Author Question: When pursuing a trading up or trading down product strategy, the most critical issue a channel ... (Read 42 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider whether:
 a. Whether existing channel members provide adequate market coverage of the high or low end of the market.
  b. Prices are too high or low for the middle market.
  c. There is adequate inventory to serve all of the market.
  d. New channel members will be needed to cover the manufacturer's existing markets.
  e. Speeding up shipments of products will be needed.

Question 2

In which stage of product development are prototypes developed?
 a. Product screening c. Product design
  b. Concept development d. Test marketing


rnehls

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Product screening and concept development occur before a prototype is developed. Test marketing occurs after a prototype is developed. During the product design and development stage, a prototype is developed.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Model of the GABA Receptor–Chloride Channel Molecules in Relationship to Antiseizure Pharmacotherapy Model of the GABA Receptor–Chloride Channel Molecules in Relationship to Antiseizure Pharmacotherapy
Critical thinking and implementing care Critical thinking and implementing care
There may become a driveability issue because the gasoline direct-injection injector is exposed to ... There may become a driveability issue because the gasoline direct-injection injector is exposed to ...
The sodium–glucose cotransport channel The sodium–glucose cotransport channel
The voltage-gated channel cycles during an action potential The voltage-gated channel cycles during an action potential
Closed and Open Food Product Dating Closed and Open Food Product Dating
Video: Diversity of Living Creatures - Charles Darwin & the Beagle's Voyage

For a complete list of videos, visit our video library