Author Question: When pursuing a trading up or trading down product strategy, the most critical issue a channel ... (Read 102 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider whether:
 a. Whether existing channel members provide adequate market coverage of the high or low end of the market.
  b. Prices are too high or low for the middle market.
  c. There is adequate inventory to serve all of the market.
  d. New channel members will be needed to cover the manufacturer's existing markets.
  e. Speeding up shipments of products will be needed.

Question 2

In which stage of product development are prototypes developed?
 a. Product screening c. Product design
  b. Concept development d. Test marketing



rnehls

  • Sr. Member
  • ****
  • Posts: 313
Answer to Question 1

A

Answer to Question 2

C
Product screening and concept development occur before a prototype is developed. Test marketing occurs after a prototype is developed. During the product design and development stage, a prototype is developed.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

For a complete list of videos, visit our video library