A distribution programming approach to motivating channel members ...

[lidoalex]

A distribution programming approach to motivating channel members means:
 a. The extensive use of computers in virtually all aspects of channel management, including logistics.
  b. A well organized and extensive product and sales training program.
  c. A comprehensive set of policies for the promotion of product through the channel.
  d. A reciprocal agreement whereby all channel members buy from and sell to each other.
  e. A precise statement of incentives available to channel members.

Question 2

At the idea-generation stage, a checklist is usually developed to screen for product ideas that do not meet these criteria.
 
 Indicate whether the statement is true or false

[verrinzo]

Answer to Question 1

C

Answer to Question 2

F
At new-product-ideas' screening stage, a checklist is usually developed to screen for product ideas that do not meet these criteria.