A distribution programming approach to motivating channel members means:
a. The extensive use of computers in virtually all aspects of channel management, including logistics.
b. A well organized and extensive product and sales training program.
c. A comprehensive set of policies for the promotion of product through the channel.
d. A reciprocal agreement whereby all channel members buy from and sell to each other.
e. A precise statement of incentives available to channel members.
Question 2
At the idea-generation stage, a checklist is usually developed to screen for product ideas that do not meet these criteria.
Indicate whether the statement is true or false
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