Author Question: Some producers use outside marketing research firms to learn about channel members' needs and wants ... (Read 137 times)

fahad · **on:** Jun 29, 2018

Some producers use outside marketing research firms to learn about channel members' needs and wants because:
a. the use of outside parties generally is less expensive.
b. outside parties generally do the job much more quickly.
c. a higher degree of objectivity is likely.
d. channel members will be provide more complete answers if an outside party is conducting a survey.
e. the internal marketing research department members tend to focus on other types of projects.

Question 2

____________________ influences the perception and evaluation of a brand in a particular country.
Fill in the blank(s) with correct word