According to the text, which strategy does McDonald's employ? a. ...

[DyllonKazuo]

According to the text, which strategy does McDonald's employ?
 a. Global standardization c. Global localization
  b. Regional standardization d. Ethnocentric modification

Question 2

Perceived risk can be associated with any product or service, but it tends to be higher when:
 A) the offering has a high price.
  B) the offering is old.
  C) a consumer confidently evaluates the offering.
  D) a lot of information is available about the offering.
  E) the opinions of others are not considered important.

[moormoney]

Answer to Question 1

C
McDonald's offerings are adapted to the local culture. At its restaurants in India, it offers a mutton burger. In Europe if offers alcoholic beverages. In Japan it offers rice. These are examples of a global localization strategy.

Answer to Question 2

A

[DyllonKazuo]

Thanks for the timely response, appreciate it

[helenmarkerine]

TYSM