In general, the most specific source of information on ...

[jon_i]

In general, the most specific source of information on prospective channel members in a particular industry is:
 a. The National Retail Federation.
  b. The appropriate trade association.
  c. The National Association of Wholesale Distributors.
  d. Industrial Distribution magazine.
  e. The Census of Wholesale Trade and the Census of Retail Trade.

Question 2

European consumers tend to be very brand-name conscious, and are especially loyal to top brands.
 
 Indicate whether the statement is true or false

[Joy Chen]

Answer to Question 1

B

Answer to Question 2

T
European consumers tend to be very brand-name conscious, and are especially loyal to top brands. For example, in urban areas, high-priced designers such as Prada, Escada, Dolce & Gabana, and Diesel jeans are common among middle and upper-middle class consumers, who might otherwise live in small rental apartments.