Weldine Inc is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _____.
A) advertising copy testing
B) misleading advertising
C) pretesting
D) perceptual mapping
E) white sales
Question 2
What is the first step in developing a communications strategy?
a. Set marketing communications objectives
b. Respond to competitor's campaigns
c. Implement the campaign
d. Assess marketing communications opportunities
