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Author Question: Weldine Inc is an online seller of second-hand electronics. On Black Friday, it sells its products ... (Read 71 times)

wrbasek0

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on: Jun 29, 2018
Weldine Inc is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _____.
 A) advertising copy testing
  B) misleading advertising
  C) pretesting
  D) perceptual mapping
  E) white sales

Question 2

What is the first step in developing a communications strategy?
 a. Set marketing communications objectives
  b. Respond to competitor's campaigns
  c. Implement the campaign
  d. Assess marketing communications opportunities


diesoon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

D


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