Weldine Inc is an online seller of second-hand electronics. On ...

[wrbasek0]

Weldine Inc is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _____.
 A) advertising copy testing
  B) misleading advertising
  C) pretesting
  D) perceptual mapping
  E) white sales

Question 2

What is the first step in developing a communications strategy?
 a. Set marketing communications objectives
  b. Respond to competitor's campaigns
  c. Implement the campaign
  d. Assess marketing communications opportunities

[diesoon]

Answer to Question 1

E

Answer to Question 2

D