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Author Question: When a licensee cannot guarantee the product's quality it is preferable for the licensor to a. ... (Read 22 times)

xclash

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on: Jun 29, 2018
When a licensee cannot guarantee the product's quality it is preferable for the licensor to
 a. export to the market. c. license without the brand name.
  b. license with the brand name. d. create a joint venture.

Question 2

Disposition is the process by which a consumer uses an offering.
 
 Indicate whether the statement is true or false


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ApricotDream

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Licensing without the brand name is the recommended strategy when a licensee is unable to guarantee quality standards. In this way, the licensor receives the benefits of licensing without the risk of damaging its brand image. This may be found in the Licensing section (8-3c).

Answer to Question 2

False


xclash

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

flexer1n1

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Reply 3 on: Yesterday
Excellent

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