When a licensee cannot guarantee the product's quality it is ...

[xclash]

When a licensee cannot guarantee the product's quality it is preferable for the licensor to
 a. export to the market. c. license without the brand name.
  b. license with the brand name. d. create a joint venture.

Question 2

Disposition is the process by which a consumer uses an offering.
 
 Indicate whether the statement is true or false

[ApricotDream]

Answer to Question 1

C
Licensing without the brand name is the recommended strategy when a licensee is unable to guarantee quality standards. In this way, the licensor receives the benefits of licensing without the risk of damaging its brand image. This may be found in the Licensing section (8-3c).

Answer to Question 2

False

[xclash]

Wow, this really help

[ricroger]

Excellent