This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: When a licensee cannot guarantee the product's quality it is preferable for the licensor to a. ... (Read 61 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
on: Jun 29, 2018
When a licensee cannot guarantee the product's quality it is preferable for the licensor to
 a. export to the market. c. license without the brand name.
  b. license with the brand name. d. create a joint venture.

Question 2

Disposition is the process by which a consumer uses an offering.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ApricotDream

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Licensing without the brand name is the recommended strategy when a licensee is unable to guarantee quality standards. In this way, the licensor receives the benefits of licensing without the risk of damaging its brand image. This may be found in the Licensing section (8-3c).

Answer to Question 2

False


xclash

  • Member
  • Posts: 681
Reply 2 on: Jun 29, 2018
Gracias!

bigcheese9

  • Member
  • Posts: 333
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Rivers Are a Product of Their Watersheds Rivers Are a Product of Their Watersheds
A quality assurance (QA) committee meeting. A quality assurance (QA) committee meeting.
Growth and quality of life Growth and quality of life
Importance of Considering Gestalt Principles in Product Design Importance of Considering Gestalt Principles in Product Design
GloFish, marketed as the world’s first GM pet, are a controversial product of genetic engineering GloFish, marketed as the world’s first GM pet, are a controversial product of genetic engineering
The functional role of pRB. The pRB protein product of RB1 The functional role of pRB. The pRB protein product of RB1
Video: Gastrin (gastric emptying) & Secretin (buffering gastric acid)

For a complete list of videos, visit our video library