This topic contains a solution. Click here to go to the answer

Author Question: When a licensee cannot guarantee the product's quality it is preferable for the licensor to a. ... (Read 69 times)

xclash

  • Hero Member
  • *****
  • Posts: 681
When a licensee cannot guarantee the product's quality it is preferable for the licensor to
 a. export to the market. c. license without the brand name.
  b. license with the brand name. d. create a joint venture.

Question 2

Disposition is the process by which a consumer uses an offering.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ApricotDream

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

C
Licensing without the brand name is the recommended strategy when a licensee is unable to guarantee quality standards. In this way, the licensor receives the benefits of licensing without the risk of damaging its brand image. This may be found in the Licensing section (8-3c).

Answer to Question 2

False




xclash

  • Member
  • Posts: 681
Reply 2 on: Jun 29, 2018
Wow, this really help


coreycathey

  • Member
  • Posts: 333
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

For a complete list of videos, visit our video library