« previous next »

Author Question: Conflict between Burger King and its franchisees has occurred because: a. Increases in Burger King's ... (Read 69 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 29, 2018
Conflict between Burger King and its franchisees has occurred because:
 a. Increases in Burger King's product line.
  b. Burger King raising fees it charges its franchisees.
  c. Greater push by Burger King to use online web sites to market its burgers.
  d. Burger King franchisees were forced to set low prices for some menu items.
  e. Burger King forced improvements of franchisee profit margins.

Question 2

When The Body Shop caters to consumers who are environmentally concerned and who want to purchase natural products that have not been tested on animals it is pursuing a(n):
 a. differentiated targeting strategy. c. undifferentiated strategy.
  b. concentrated targeting strategy. d. None of the above.


annierak

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
When a company selects a single market, it is pursuing a concentrated targeting strategy. The Body Shop focuses on one segment. Thus, it is pursuing a concentrated targeting strategy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Oliver Wendell Holmes is credited with introducing the words "anesthesia" and "anesthetic" into the English language in 1846.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Gene duplication increases genetic complexity Gene duplication increases genetic complexity
Atmospheric pressure decreases as altitude increases. Atmospheric pressure decreases as altitude increases.
King Tut Scan King Tut Scan
Burger King burger with hidden message Burger King burger with hidden message
Global Conflict and Insurgencies Global Conflict and Insurgencies
Case of ONJ that occurred spontaneously. Note the white area, which is exposed necrotic bone. Case of ONJ that occurred spontaneously. Note the white area, which is exposed necrotic bone.
Video: What are Strong & Weak Acids and How they're different?

For a complete list of videos, visit our video library