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Author Question: Conflict between Burger King and its franchisees has occurred because: a. Increases in Burger King's ... (Read 130 times)

anshika

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on: Jun 29, 2018
Conflict between Burger King and its franchisees has occurred because:
 a. Increases in Burger King's product line.
  b. Burger King raising fees it charges its franchisees.
  c. Greater push by Burger King to use online web sites to market its burgers.
  d. Burger King franchisees were forced to set low prices for some menu items.
  e. Burger King forced improvements of franchisee profit margins.

Question 2

When The Body Shop caters to consumers who are environmentally concerned and who want to purchase natural products that have not been tested on animals it is pursuing a(n):
 a. differentiated targeting strategy. c. undifferentiated strategy.
  b. concentrated targeting strategy. d. None of the above.


annierak

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
When a company selects a single market, it is pursuing a concentrated targeting strategy. The Body Shop focuses on one segment. Thus, it is pursuing a concentrated targeting strategy.


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