« previous next »

Author Question: Conflict between Burger King and its franchisees has occurred because: a. Increases in Burger King's ... (Read 123 times)

anshika

  • Hero Member
  • *****
  • Posts: 510
on: Jun 29, 2018
Conflict between Burger King and its franchisees has occurred because:
 a. Increases in Burger King's product line.
  b. Burger King raising fees it charges its franchisees.
  c. Greater push by Burger King to use online web sites to market its burgers.
  d. Burger King franchisees were forced to set low prices for some menu items.
  e. Burger King forced improvements of franchisee profit margins.

Question 2

When The Body Shop caters to consumers who are environmentally concerned and who want to purchase natural products that have not been tested on animals it is pursuing a(n):
 a. differentiated targeting strategy. c. undifferentiated strategy.
  b. concentrated targeting strategy. d. None of the above.


annierak

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
When a company selects a single market, it is pursuing a concentrated targeting strategy. The Body Shop focuses on one segment. Thus, it is pursuing a concentrated targeting strategy.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Cavalier King Charles Spaniels demonstrate with-breed variation. Cavalier King Charles Spaniels demonstrate with-breed variation.
King Charles V, Holy Roman Emperor and ruler of Spain from 1516-1556, possessed the distinctive Habs King Charles V, Holy Roman Emperor and ruler of Spain from 1516-1556, possessed the distinctive Habs
A severe food shortage occurred in the Netherlands during the “Hunger Winter” of 1944–1945. A severe food shortage occurred in the Netherlands during the “Hunger Winter” of 1944–1945.
Head of a King (Oni), Ife culture, Nigeria. Head of a King (Oni), Ife culture, Nigeria.
Sibling relationships can be intense, in terms of both having fun together and engaging in conflict. Sibling relationships can be intense, in terms of both having fun together and engaging in conflict.
King Njoya of Bamum in the Uniform of an Officer with His Father's Throne in the Old Palace King Njoya of Bamum in the Uniform of an Officer with His Father's Throne in the Old Palace
Video: Covalent bonds - role in the body

For a complete list of videos, visit our video library