This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Give concrete examples of emotional, rational, and patronage purchases in the sports and ... (Read 96 times)

rl

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
Give concrete examples of emotional, rational, and patronage purchases in the sports and entertainment industries.

Question 2

What is a market segment?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Expo

  • Sr. Member
  • ****
  • Posts: 351
Reply #1 on: Jun 29, 2018
Answer to Question 1

emotional purchases: fans purchase team apparel after a big win; spend money on movies that have an emotional theme
rational purchases: consumers purchase running shoes that reduce the chance of injury; purchase a flat-screen television that takes up less space
patronage purchases: consumers purchase products based on loyalty to the Nike brand or loyalty to certain musicians; loyalty to ESPN sports coverage

Answer to Question 2

A market segment is a group of consumers within a larger market who share one or more characteristics.


rl

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Wow, this really help

kjohnson

  • Member
  • Posts: 330
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Examples of characteristics measured by palpation Examples of characteristics measured by palpation
Examples of four letter formats: (A) block style, (B) modified block style, (C) modified block style ... Examples of four letter formats: (A) block style, (B) modified block style, (C) modified block style ...
Examples of heart rhythms: ventricular tachycardia. Examples of heart rhythms: ventricular tachycardia.
Examples of endocrine disorders. (C) A patient with congenital hypothyroidism. Examples of endocrine disorders. (C) A patient with congenital hypothyroidism.
How to solve any rational equation by factoring (Part 1) How to solve any rational equation by factoring (Part 1)
Examples of animal reproduction. Examples of animal reproduction.
Video: Neurosynapse Animation

For a complete list of videos, visit our video library