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Author Question: Which of the following statements about Likert summated ratings scales is FALSE? a. The Likert scale ... (Read 80 times)

DyllonKazuo

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on: Jun 29, 2018
Which of the following statements about Likert summated ratings scales is FALSE?
 a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
  b. The subject indicates his or her degree of agreement or disagreement with each statement.
  c. Researchers anchor only the endpoints of the scale.
  d. A total score for each subject can be calculated by adding or averaging the scores across items.
  e. Subjects can indicate the intensity of their feelings.

Question 2

What type of scale is the following?
 
  South Koreans cars are of:
  Poor ___________________ ___________________ ________ High
  Quality Quality
 a. Stapel scale
  b. Likert scale
  c. Temperature scale
  d. Graphic-rating scale
  e. Itemized rating scale


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micaelaswann

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D


DyllonKazuo

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Reply 2 on: Jun 29, 2018
Excellent

Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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